There was a time in my life when I believed that once your manuscript was written, revised, edited, and sent off to the publisher to be made into a real live book, the work of the author was basically done.
Then I had an actual book come out.
No. It turns out [spoiler alert] that once the book is finished, the work of an author has only just started. Because now you have to market and publicize the darn thing!
I know lots of authors who swear that they spend as much time—if not more—working on marketing and publicity than on writing their books. Because long gone are those halcyon days of publishers arranging fabulous signing tours for their authors and buying ads for the books in the New York Times. These days, we need to do pretty much all of it ourselves.
Social media is both a culprit and a godsend in this regard. Culprit, because now publishers can simply say, “Oh, you just need to bump up your posts on Instagram and Facebook, and then you’ll sell lots of books!”
Godsend, because now we can in fact bump up our posts on Instagram and Facebook to attempt to boost our sales.
But of course it doesn’t necessarily work that way.
Which is why we all blog. And do interviews. And podcasts. And hit up everyone we know for book reviews and spotlights on their blogs.
It’s been nearly two weeks since The Fragrance of Death was released (yay!), and I’m only now starting to wind down after several very hectic months on the blogging circuit to promote this newest book in my Sally Solari mystery series.
Don’t get me wrong. I like blogging and answering interview questions. But it can be exhausting when they are all due within a week of each other—and of course all have to be completely different. So rather than do one more blog post about what it was like to write this newest in my series, here’s a list (with links) to most—but not all, because some are still to come—of the posts on my Fragrance of Death blog tour.
And thank you so very much to all those who hosted me on this whirlwind tour!
Leslie’s Fragrance of Death Blog Tour
July 17: Lisa K’s Book Reviews (Q&A)
July 20: Jungle Red Writers: Thistle Make You Hungry!
July 29: Ashcroft, Eh? (Q&A)
July 29: Ruff Drafts: Stop and Smell the Coffee—If You Can
August 1: Novels Alive: “Rogue” Negroni Cocktail Recipe
August 1: Campaign for the American Reader: The Fragrance of Death, the Movie
August 2: Dru’s Musings: A Day in the Life of Sally Solari
August 2: Mysteries with Character (Q&A)
August 2: Christy’s Cozy Corners (Q&A)
August 2: Mystery Fanfare: Pants-er or Recipe-er?
August 3: Island Confidential: Spaghetti alla Carbonara with Artichokes Recipe
August 3: Campaign for the American Reader (Q&A)
August 5: Lit Hub-CrimeReads: What Can Cooking School Teach a Mystery Writer?
August 5: The Wickeds: A Rose by Any Other Name…Would Be Sally!
August 9: Cinnamon, Sugar, & a Little Bit of Murder: Blondie Recipe
Readers: Do you follow your favorite authors on their blog tours? What type of marketing/publicity do you think works best to convince folks to read an author’s books?