The following statement may make people who know me snort a beverage out their nose, but I’m really uncomfortable promoting my work. The reason for the disbelief on the part of my friends is the blaring, may I say ballsy, “Shameless Shilling Campaign” I create for each of my book releases. Ironically, my discomfort with promotion is the whole reason I created this tongue-in cheek campaign. When I realized that a lot of the book marketing heavy lifting would fall on me, I felt like I had two choices: apologize for incessant promotion… or own it. I took a deep breath and went with owning it, but in a way that’s also got a hint of apology to it. You know like, “Hey, I’m hitting you up to buy my book in a funny way, ha ha, hope you don’t mind and even enjoy the ride!”
I tiptoed around promo paths with my first two releases, then fully committed to a Shameless Shilling Campaign – heretofore known as an SSC – with my third book, A CAJUN CHRISTMAS KILLING.
Here are a few samples from my other SSCs. I’ve had more fun with some than others. I think the campaigns where I’ve been able to utilize personal photos – thanks to my graphics wizard Hunter Martin, who can photoshop, which I can’t do – are the most successful.
I even got my kid into the act for one SSC, using past Halloween pictures, but only ones she approved.
CAJUN KISS OF DEATH, my 7th Cajun Country Mystery, officially launches tomorrow. Since you’ll be receiving a shameless e-blast about it, courtesy of the Chicks. I’ll spare you the SSC for this release. But as long as publishing will have me and no one is shaking me by the shoulders while yelling “I CANNOT TAKE ONE MORE GRAPHIC ABOUT YOUR FLIPPING RELEASE!!!” the SSCs will continue. Oh, what the heck, here’s one for CAJUN KISS OF DEATH…
And an utterly shameless blog for my upcoming events! CLICK HERE for info on my Facebook party tomorrow night and TWO virtual panels on 8/13 and 8/19 featuring other fab, funny cozy authors!
Okay, I’m done being shameless… until my next release. (Buhwa ha ha… evil laugh 😉 )
Readers, what are your takes on marketing? When does it get annoying? Authors, how do you handle it?