The “Throw Spaghetti at the Wall and Hope Something Sticks” Approach to Marketing

Through the years since my first mystery was published in 2015, I’ve developed a finely honed approach to marketing my books, something we are all tasked with these days. Let me bullet-point my approach for you: Yup. That’s it. One poor, lonely bullet point. Like all authors, I’ve blogged, guested on podcasts, and done in-person and virtual appearances at bookstores. My overall goal is to … Continue reading The “Throw Spaghetti at the Wall and Hope Something Sticks” Approach to Marketing

Do Giveaways Really Work?

I have a love-hate relationship with giveaways. I’m a sucker for raffles and the possibility of winning prizes. I’ve entered my share of contests at in-person local events. Never won a single thing. True story: At one event, there was nobody clamoring after this particular salt and pepper shaker. I placed *two* raffle tickets into the box. At the last minute, someone entered their single … Continue reading Do Giveaways Really Work?