I have a love-hate relationship with giveaways. I’m a sucker for raffles and the possibility of winning prizes. I’ve entered my share of contests at in-person local events. Never won a single thing.
True story: At one event, there was nobody clamoring after this particular salt and pepper shaker. I placed *two* raffle tickets into the box. At the last minute, someone entered their single ticket. Guess who won? Yeah, not me.
I have, though, contributed some nice gift baskets to drawings. Case in point: my retro gaming set for the 2019 California Crime Writers Conference. Besides some fun books, it had Tetris, Pac-Man, and themed goodies.
Recent online giveaways by my publisher, Berkley, also show visual flair. Check out this one, with a play on “book”:
Or this giveaway that features some furry friends:
Interestingly, I’ve hit a new winning streak with these virtual events. Last year, I won the following:
- Gift card to an indie bookstore
- ARC of Kathleen West’s Minor Dramas & Other Catastrophes
- Candace Rose Rardon’s Stuff Every Tea Lover Should Know
Do giveaways really work? I know I appreciated winning my prizes. I’ve since recommended both books to people and used the card (over the gifted amount!) to support fellow authors.
Sometimes running giveaways feels like tossing my books into a literary Bermuda Triangle. Nevertheless, I’m hoping contests somehow attract more attention.
To that end, I’m participating in an important giveaway on Instagram for the #StandUpforAAPI challenge. Search for the hashtag and scroll through the informative posts from this past week. My own IG account is at https://www.instagram.com/jenjchow/
I believe it’s essential to stand in solidarity with the hurting AAPI community. I’m so grateful for bookstagrammers and authors coming together to raise awareness and offer support.
Please share your thoughts on recent events, how you feel about giveaways, and if you’ve ever been a winner.