Do Giveaways Really Work?

I have a love-hate relationship with giveaways. I’m a sucker for raffles and the possibility of winning prizes. I’ve entered my share of contests at in-person local events. Never won a single thing. True story: At one event, there was nobody clamoring after this particular salt and pepper shaker. I placed *two* raffle tickets into the box. At the last minute, someone entered their single … Continue reading Do Giveaways Really Work?