The “Throw Spaghetti at the Wall and Hope Something Sticks” Approach to Marketing

Through the years since my first mystery was published in 2015, I’ve developed a finely honed approach to marketing my books, something we are all tasked with these days. Let me bullet-point my approach for you: Yup. That’s it. One poor, lonely bullet point. Like all authors, I’ve blogged, guested on podcasts, and done in-person and virtual appearances at bookstores. My overall goal is to … Continue reading The “Throw Spaghetti at the Wall and Hope Something Sticks” Approach to Marketing

Ellen ByronJune 24, 2024June 22, 202440 Comments

Ellen Byron

Throwing Promo Spaghetti at the Wall

I semi-joke that I currently have two titles: Ellen Byron, Author and Marketing Director for Ellen Byron, Author. I’m thinking all authors these days can relate to this. Under the guise of my second title, I came up with what I consider a brilliant marketing idea: First Book Fridays. Readers like to start with the first book in a series and since I have three … Continue reading Throwing Promo Spaghetti at the Wall

Ellen ByronAugust 14, 2023August 14, 202338 Comments

Mysteries

Shameless v. Apologetic

The following statement may make people who know me snort a beverage out their nose, but I’m really uncomfortable promoting my work. The reason for the disbelief on the part of my friends is the blaring, may I say ballsy, “Shameless Shilling Campaign” I create for each of my book releases. Ironically, my discomfort with promotion is the whole reason I created this tongue-in cheek … Continue reading Shameless v. Apologetic

Ellen ByronAugust 9, 2021August 9, 202135 Comments