I have a love-hate relationship with author newsletters, my own So Seldom It’s Shameful News in particular.
We authors are told that we must have an email newsletter as a way to interact with our readers. Of course we do that on our blogs and on Facebook pretty regularly, but those platforms can go away at any time, we’re just guests there. The only thing we own is our mailing list.
But I blog on my own website, over at Mysteristas, and here at Chicks on the Case. And I’m all over Facebook on my private page and on my author page. So it seems like a newsletter is duplication of effort for me, and redundant to read for you.
While I’m thrilled that so many people want to hear from me on a regular basis, I am completely baffled as to what they want to hear.
Stuff about me? How I have that one poky chin hair that disappears when I look for it? That I can’t make pancakes to save my life? That I have several intricate and well-thought-out Top Ten lists of Broadway musicals?
Stuff about my writing? The fact I can’t ever —not once— spell “dilemma” correctly the first time? A deep-dive into my outlining process? How much of what I write is fiction and how much is pulled from real life?
Stuff about my books? When they’re on sale? Cover reveals? Scheduled signings and shenanigans?
Adorable photos of my dog, Nala? Okay, that’s just silly. Everyone with blood pumping above their shoulders wants to see pics of Nala.
I always try to do something to thank my subscribers for inviting me into their lives. I offer signed books, my own and others. I try to be fun and entertaining in whatever I send. But I’m looking for the ONE FABULOUS THING I can publish in my newsletter every month that subscribers can’t find anywhere else that will make them swoon with joy whenever they see it land in their inbox.
A blog post about newsletters would be pathetic if I didn’t try to entice you to sign up for mine. So, if you do, you’ll get this ONE FABULOUS THING … “Charlee and Viv’s Book Tour: a Foul Play on Words Bonus Story.”
Viv is one of the new characters in Foul Play on Words, and I reference their book tour back in the day. It’s backstory you don’t technically need to enjoy the novel, but it adds to your understanding of Viv and the mystery swirling around her. Like a bonus feature at the end of a movie.
I might also start giving away these adorable purses I make. But only to subscribers and you have to read the newsletter to see if I’ve drawn your name. (Sneaky, eh?)
So let’s get the definitive word — right here, right now — on author newsletters.
- Do you subscribe to author newsletters? Why or why not?
- How often do you want to get them?
- What do you want to hear about?
- Do you actually read the newsletters you subscribe to? Why or why not?
- What’s the ONE FABULOUS THING in a newsletter that would make you race to open it each and every time?
Thanks for reading, thanks for commenting, thanks for subscribing, but most of all … thanks for just being here!
Writers would simply be weirdos typing madly for no reason if it wasn’t for readers.