Tag!
My dad loves to say that my job is writing slogans and jingles. Although I have only jingled on a few occasions (or if we’re being fancy, written “song-beds with sing-out”—and I’m not making that up), slogans are bread and butter for copywriters like me. And honestly? I’m here for it. The verbal equivalent of a logo, a slogan (a.k.a. tagline) reflects a brand’s promise, … Continue reading Tag!
